The Hierarchy of Content

Posted by Daniel Lyons Mon, 19 May 2008 15:20:00 GMT

You want a content management system, but why? Well, because you have some “content.” This handy chart shows you where your content lies on the hierarchy of content.

  1. Advertising – 50%
  2. “Copy” (indirect advertising) – 30%
  3. Self-aggrandizing narcissistic whining (“blogging”) – 15%
  4. Documentation – 4%
  5. Text worth being written and read – 1%

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  1. Avatar Andrew Hedges said about 5 hours later:

    Does that mean this post falls under #3…? ;->

  2. Avatar Mark said 4 days later:

    Very true!

    (It’s nice of you to let foreigners comment on your blog.)

  3. Avatar Bill Weiss said 5 days later:

    Man, I’m short something like 80% of my content. I’d better get to work!

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